OUR APPROACH —
As the adage goes, "You never get a second chance to make a first impression." That could not be truer when it comes to real estate. Marketing your home is not simply transactional, nor a one-size-fits-all approach – it’s an art, united by finesse and storytelling that is customized and tailored specifically for your home – told through creative photography, compelling words, cutting-edge technology and bespoke marketing. We seek to engage the emotions of the prospective domestic and international buyer, which is the key to their hearts, while leaving no stone unturned.
PHOTOGRAPHY & VIDEO PRODUCTION —
Unlocking the imagination through digital photography and high definition video production is one of the most effective way to harness and engage the emotions of the luxury homebuyer. To that end, we employ seasoned production artists that are at the forefront of their craft, utilizing state-of-the-art equipment, including aerial drones to capture the unique amenities and nuances that help to tell the story of your home.
INTERNATIONAL REACH —
In today’s market, having a physical presence internationally is vital if you want to reach a global audience. Moreover, having a trusted global brand represent you will make all the difference. Coldwell Banker Global Luxury Brand has an international presence in 51 countries and territories with over 3,300 offices worldwide...They are the only company that has the power to put your property in front of a global audience every day!
At Valentine & Kent, we leverage those global relationships through international publications such as View China and Homes & Estates, online portals such as YouTube, On Location, Hamptons International and online syndications such as List Globally, Robb Report, Wall Street Journal and Prime Location
COMPREHENSIVE INTERNET MARKETING —
There is no denying that in today’s market, the preferred method for homebuyers to search for properties is online. In fact, in a 2014 survey conducted by the National Association of Realtors, 93% of all buyers search online. To that end, Valentine & Kent have embraced this powerful influence. Your listing will be shown to millions of prospective homebuyers on up to over 900+ proprietary online networks, aggregators, syndications, and websites around the globe, so that your home will obtain dramatic exposure to a global home buying audience.
SEO LEVERAGE —
While we expose your listing to the largest number of potential online customers, we employ strategies and techniques that significantly increase the likelihood of a potential buyer or agent finding your home online. This is done through Search Engine Optimization “SEO” that pairs ranking factors and best practices keyword research to defined search algorithms, resulting in obtaining a higher search ranking.
PRINT ADVERTISING —
Although we know that 93% of homebuyers search online, Valentine & Kent leave nothing to chance. We believe when appropriate, a high quality, well-placed ad in a leading publication with targeted distribution can strategically enhance the awareness of your listing and capture the reader’s imagination.
Selected Publications may include:
- View China
- View Magazine
- Newport Beach Magazine
- Orange County Register
- O.C. Business Journal
- Los Angeles Business Journal
- Unique Homes
- Pelican Hill Magazine
- Riviera Magazine
- Daily Pilot
- Homes & Estates Magazine
- Luxe Magazine
STAGING YOUR HOME —
"First impressions" could not be more important when presenting your home to a prospective buyer. The difference between proper staging and turning a blind eye could translate into thousands of dollars, not to mention the additional time it may take to sell your home. A properly staged home sells for more money and in less time versus a non-staged home. Studies show that 40% more buyers are willing to tour a staged home they discovered online. So, if 93% of all buyer are looking on line for their next home, having a great first impression makes sense. At Valentine & Kent, we provide this value-added service to our clients.
hOME VALUATION —
We are offering this valuable service to those in our community who are considering selling their home. To schedule a complimentary home valuation, please contact us directly to schedule an appointment- 949-640-3674 or get started online...